What is a search engine marketing company

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

What is an example of search engine marketing?

Search engine marketing is considered by many to be the most efficient way to spend marketing dollars. The two primary search networks that SEM professionals target are Google Ads (formerly Google Adwords) and the Bing Ads. Google AdWords is actually two networks: Google Search Network and Google Display Network.